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Today, it is increasingly difficult for one organization to stand out in the crowd. Tom Peters has one surefire way to stand out. It is design. In the Everything is Design training video, Tom explains that design is more than the curve of a handle, a flashing icon, or a translucent toothbrush holder.

Design affects everything we create – products, services, processes, websites, conversations, and even careers. Its effect is rarely neutral. The purposeful thought (or lack thereof) that we put into design is the difference between an experience that is easy, helpful, fun, and inspiring – or totally frustrating.

In a world in which so many experiences are the same, great design is the key to creating an emotional connection that makes people crave what you do.

Join author Tom Peters for a passionate exploration of what he calls “one of the most promising untapped economic opportunities” of our time. The Everything is Design video will challenge you to recognize all the opportunities you have to win your customer’s hearts by meeting their needs and desires.

Key Learning Points:

  • Design is never neutral
  • Beautiful systems win
  • Create a sense of WOW
  • Go beyond “satisfied” customers

This is available as part of

Enterprise Media Tom Peters Library
Use the libraries for classroom, self-study, and even make your own clips from any title. Stream 'em, download 'em, or put 'em on your LMS. Perfect for the trainer who is looking for that one spark to liven up a presentation!
Management issues
myTrainFlix Basic Titles
Release Date
Jan 1, 2002
Video Running Time (minutes)
Enterprise Media
Featured Talent
Tom Peters
Course ID


user Manual

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