Features like 'it's got auto-tension' are factual statements but they won't entice customers to buy. A benefit (like 'it's incredibly comfortable') answers the question 'What's in it for me?' People buy benefits - so explain them to them.
> Features are factual statements
> Benefits are value statements
35 Videos in this series! "My partner's going to hit you with a rhetorical question now. Do it." GOOD SERVICE DEMONSTRATES EFFECTIVE QUESTIONING TECHNIQUES Improve your customer sa
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