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But is it comfy?

Features like 'it's got auto-tension' are factual statements but they won't entice customers to buy. A benefit (like 'it's incredibly comfortable') answers the question 'What's in it for me?' People buy benefits - so explain them to them.

> Features are factual statements
> Benefits are value statements

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Customer Service Essentials Video Series
35 Videos in this series! "My partner's going to hit you with a rhetorical question now. Do it." GOOD SERVICE DEMONSTRATES EFFECTIVE QUESTIONING TECHNIQUES Improve your customer satisfaction levels and increase customer loyalty with Video Arts Customer Service Essentials. This collection delivers fu... read more
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