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  • About

    For The Second City, a variety of marketing channels are used to distribute their comedy as both a flexible service and a signature product. As a product, consumers purchase tickets directly through their box office or online through their website. As a service, students and business personnel seek out The Second City's expertise in training for both improvisation and corporate communication.
    Categories
    Marketing Management
    Release Date
    Jan 1, 2007
    Video Running Time (minutes)
    7:80
    Producer
    MacLean Business Videos
    Course ID
    MCL-2070