Harley Davidson feels the experiences that are face-to-face with customers are most important. Participating in events allows Harley to stay in touch with current customers and to meet new, potential customers. Harley encourages customers to customize their bikes, facilitating the ability for people to express themselves through the brand and the customers' products. Part of Harley Davidson's success is fostering a sense of community amongst Harley owners, and their mission statement is "to ride and have fun."
